Social Media

SEO Myths Should Be Ignored Completely Search engine optimization is a complex and technical field, which is made even more complex by Google not revealing the various factors which influence their search results. There's good reason for this, of course - if Google detailed how their system worked, it would help those trying to cheat the system to do so - but at the same time, the lack of true clarity has also lead to a lot of misinformation. Add to this an ever-evolving Google algorithm, where things that worked in the past are no longer effective, and it can be very difficult to get an understanding of what's what - and what you should be focusing on to improve your company's search rank.               MYTHS YOU SHOULD IGNORE COMPLETELY 1.      SEO Gets You Quick Results: There is no such thing as instant results in SEO since it is an ongoing and ever-evolving p...

WAYS TO ENCOURAGE SOCIAL EMPLOYEE ADVOCACY IN YOUR BUSINESS With the right tools, leadership and support, employees can be one of the best sources of digital engagement. People want to engage with other people online - while company profiles provide a trustworthy aspect; community engagement is still more effective when it's P2P (person to person). 1. Embrace a Social Culture While this step sounds simple it's usually the most difficult hurdle many organizations face. Embracing social media doesn't mean your business creates a corporate account on various social networks and allows employees to manage those pages. Social culture requires employee freedom to engage in digital conversations outside of company pages - to create a digital personality of their own while tapping into the organizational presence. Instead of blocking employee social media access, companies need to provide clear guidelines, and encourage employees to participate in online conver...

How to Market to Different Generations on Social Media S ocial media is becoming an ever-increasing part of running a business - but where do you start when you need to narrow down your target audience? What inspires each generation the most? It’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximized if using the wrong platform for your target audience. There are a number of different factors that relate to social media with each generation, and each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them. There are a number of different factors that relate to social media with each generation, and each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them. Marketing To Di...

Underrated Social Media Tasks to Complete Every Day Wherever you turn, there are social media marketing best practice guides telling you what to do, when to do it, and where to do it. These recommendations are often sound advice, but they’re also missing some of the most underrated activities you can do to boost your performance. The following simple, daily tasks, can deliver big benefits for your brand.​ 1 .  Check Global and Local Trends and Participate Accordingly     Participating in trending topics, where appropriate, can help you get your brand in front of a larger audience. This is an effective strategy for brands who are trying to build their following or want to achieve brand awareness goals. Only participate in trends when they’re relevant and appropriate for your brand. If a trend is news-related, you could share your input creatively, but avoid  controversial content . If a trend is more casua...

SOCIAL MEDIA CAN BUILD OR BREAK YOUR BRAND – HOW? In our increasingly digital world, social media is becoming an increasingly important business tool. The far-reaching power of sites such a Twitter, Facebook and Instagram, enables brands to interact with their customers, attract new ones and increase their exposure. However, as much as these sites have the power to build a brand, if not used properly, they also have the potential to take it down. That’s the focus of this social media platform from  Living Business , which explores the dos and don’ts of using social media for business. Let’s study how Social Media can:   MAKE YOUR BRAND ü   Ensure that somebody manages the account: Often Twitter and Facebook are used for customer services, and users expect a response to their questions, queries or complaints. Being met by silence can reflect badly on the company. ü   Monitor the conversation about your BRAND: Being aware of t...

Developing a Strong Social Media Strategy Developing a strong social media marketing strategy will help boost brand awareness, increase follower-ship, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media. Here are few simple tips to help you formulate your social strategy in order to build a stronger presence. ·       BE SOCIAL:  Don't simply share your content and hope people will interact with your business. Be social - it is, after all, called 'social' media. Comment, like and share your follower’s content. When fans respond to your content, highlight them in the comments. You could     also message customers and prospects personally to show appreciation for their support. ·     TEST YOUR RESULTS: When executing your strategy, you need to test ...

LIVE STREAMING FOR BUSINESS Live-streaming is a key trend of the moment, with an increasing number of brands and individuals looking to streaming to help boost reach and engagement. And while not everyone can be a live-stream star, and not every live-stream draws an audience, there's clearly demand there. According to  Facebook , daily watch time for Facebook Live broadcasts grew 4 times over the past year, while one in five videos posted to Facebook is now a live broadcast.  WHAT IS LIVE STREAMING??? People love to watch events ‘live’ especially those of our favorite sporting teams and concerts from our celebrity entertainers. But when it’s difficult to attend a live event, we gather to watch the special moments in real-time on television or over the internet in High Definition with 1080P quality. Over the past year, due to the ease of a new breed of technology with incredibly low cost, we can now find business information, seminars, workshops and webina...