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LIVE STREAMING FOR BUSINESS



Live-streaming is a key trend of the moment, with an increasing number of brands and individuals looking to streaming to help boost reach and engagement.
And while not everyone can be a live-stream star, and not every live-stream draws an audience, there's clearly demand there. According to Facebook, daily watch time for Facebook Live broadcasts grew 4 times over the past year, while one in five videos posted to Facebook is now a live broadcast. 

WHAT IS LIVE STREAMING???

People love to watch events ‘live’ especially those of our favorite sporting teams and concerts from our celebrity entertainers. But when it’s difficult to attend a live event, we gather to watch the special moments in real-time on television or over the internet in High Definition with 1080P quality.
Over the past year, due to the ease of a new breed of technology with incredibly low cost, we can now find business information, seminars, workshops and webinars which are being broadcast ‘live’ to a global audience over the internet.
Live-casting or live-streaming is often the term used that describes the process of broadcasting real-time, live video footage or video feed to an audience accessing the video stream over the internet. The viewing device can be a desktop computer, laptop, tablet, smartphone or digital screen at home, at the office or in a brick and mortar venue such as a movie theater, restaurant, and house of worship or sporting arena. The broadcast can be just video, audio or both.

Live-streaming, for example, generates more positive emotions, improving both 'purchase likelihood' and 'brand favorability' in viewers.
It can be a little daunting, it's not necessarily easy to come up with a compelling live-stream strategy. But for those who get it right, the benefits can be significant.
Let’s take a look below for some more key to live-streaming considerations


  • ·      AUDIENCE ENJOY LIVE STREAMING CONTENT: According to a study, approximately 87% of audiences watch more live videos. About 65% - 70% of live video viewers are more likely to buy a ticket to concert or event after watching a live video of that event or a similar one.

  •          LIVE VIDEO IS MORE APPEALING TO BRAND AUDIENCES


WHY VIEWERS ENJOY LIVE STREAMING
Viewers are enjoying Live Streaming more these days. They are more likely to feel excitement, immediacy, and connection.

VIEWERS FEEL:  

  •            UP TO DATE
  • *      INFORMED
  • *      INVOLVED
  • *      EXCITED TO EXPLORE WORLD
  • *      CONNECTED WITH WORLD






WHY SHOULD COMPANY GO FOR LIVE STREAMING

   Live streaming enjoys more positive emotions for advertisers on live content.  
   Live streaming attract more audiences
   The percentage increase of live streaming over in-demand  video for : AIDED AWARENESS, PURCHASE LIKELIHOOD, BRAND FAVOURABILITY.



START STREAMING….it WILL REALLY BOOST UP YOUR BUSINESS.


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