Underrated
Social Media Tasks to Complete Every Day
Wherever you turn, there are social media
marketing best practice guides telling you what to do, when to do it, and
where to do it.
These recommendations are often sound advice, but they’re
also missing some of the most underrated activities you can do to boost your
performance.
The following simple, daily tasks, can deliver big
benefits for your brand.
1. Check Global and Local Trends and Participate
Accordingly
Participating in trending topics, where appropriate,
can help you get your brand in front of a larger audience. This is an
effective strategy for brands who are trying to build their following or want
to achieve brand awareness goals.
Only participate in
trends when they’re relevant and appropriate for your brand. If a trend is
news-related, you could share your input creatively, but avoid controversial content. If a trend is more casual, only participate if the trend’s audience
would be interested in your brand.
2. Respond to Mentions with Custom Message (And GIF)
No matter the extensiveness of your brand interactions,
you should dedicate time every day to responding to mentions.
Ideally, you want to respond as soon as possible to
these mentions, but with limited staff capabilities, dedicating time during the
workday is likely your best option. Your focus should be on providing
high-value responses to all legitimate mentions you can get to in your
dedicated time slot.
People may have tagged your account when sharing your
content - thank them for sharing.
Try these simple
techniques for optimizing the interactions:
·
Continue the conversation by asking
open-ended questions
·
Share an additional resource to further
assist the user
· Respond with personalized comments that
demonstrate you were listening to their initial mention
· Re-tweet and/or like your praise mentions to
give both you and the other user publicity
3. Participate in real-time interactions
One of the most important, effective ways to build brand
awareness, engagement and influence is to interact with other users in
real-time. You’ll build stronger relationships because of your live
conversations.
One way to take
advantage of this is to participate in Twitter chats. Find chats in your industry or ones where your services
could benefit the participants. This is not the time to excessively
self-promote your business, but you can still offer resources if it’s relevant
to the conversation.
4. Add more to calendar based on blog content and top performing
social content
Every day, you should measure what social content
performed best the day before. If it was a blog post, add that article to your
calendar or queue to be shared again.
5. Curate the last 24 hours of
helpful content (stay relevant)
Another way to add content to your social media activity
is to curate. As long as you remain relevant in what you choose to share, this
can be a high-value approach to social media engagement.
When you retweet or share other users’ activity, you
demonstrate that you’re following and appreciating their contributions, helping
to build relationships and influence.
As a social media marketing
professional, you have a lot on your plate every day. These social media tasks
will help you organize and simplify your daily activity. It’s important that
you maintain an effective daily schedule so that your social media accounts
continue to grow and your brand awareness expands.
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