SOCIAL MEDIA CAN BUILD OR BREAK YOUR
BRAND – HOW?
In our increasingly digital world,
social media is becoming an increasingly important business tool. The
far-reaching power of sites such a Twitter, Facebook and Instagram, enables
brands to interact with their customers, attract new ones and increase their
exposure. However, as much as these sites have the power to build a brand, if
not used properly, they also have the potential to take it down. That’s the
focus of this social media platform from Living Business, which explores the dos and don’ts of
using social media for business.
Let’s study how Social Media can:
MAKE YOUR BRAND
ü Ensure that somebody manages the
account: Often Twitter and Facebook are used for customer services, and users
expect a response to their questions, queries or complaints. Being met by
silence can reflect badly on the company.
ü Monitor the conversation about your
BRAND: Being aware of the conversation surrounding your brand is vital. Using
tools to track the use of your brand name and other keywords and other keywords
can provide insights into the tone and attitude towards it, which might
influence the direction you take your brand in.
ü Know your audience: Sites line facebook, Instagram are
the perfect places to showcase small content pieces, such as short videos that
appeal directly to your target audience, understanding what your customers or
audience likes.
ü Show some personality: Social media platforms are great
place to build your identity, show off your brand’s voice and interact with
customers more informally.
ü Showcase company life: Creating a hashtag and encouraging
employees to tweet about life at business can be great way to showcase a
different side of your brand. It displays transparency to customers and can
also bring employees together.
BREAK YOUR BRAND
ü Hashtag hijacking: Hashtags used by brands have been the
cause of much hilarity, but sometimes for all the wrong reasons. Don’t be too
trusting that the general public will think how you do and use this to foresee
any potential mishaps.
ü Absentminded Tweets: it’s important to vet everything you
tweet or re-tweet to ensure its right for your intend target.
ü Talking politics: While most of us will have a
political allegiance, it’s often wise to avoid discussing this as a brand on
social media, unless it’s a part of your brand identity.
ü Getting into online spats: It’s important to remain professional
when interacting with users, so always avoid being drawn into arguments.
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