How to Market to Different Generations on
Social Media
Social media is becoming an
ever-increasing part of running a business - but where do you start when
you need to narrow down your target audience? What inspires each generation the
most?
It’s
clear to see that social media platforms such as Facebook are firm favorites
across the board, there are differences that could mean your marketing efforts
aren’t maximized if using the wrong platform for your target audience.
There are
a number of different factors that relate to social media with each generation,
and each one of these factors can impact how successful a marketing campaign is
so it’s important to know what these are and how you can utilize them.
There are
a number of different factors that relate to social media with each generation,
and each one of these factors can impact how successful a marketing campaign is
so it’s important to know what these are and how you can utilize them.
Marketing To Different Generations on Social
Media
GENERATION Z
Generation
Z are the new wave of social media users. The truly digital generation, you’d
be hard pushed to find one that hasn’t had contact with a computer.
Gen Z are
far more switched on when it comes to what’s going on around them, but they’re
also noted as having shorter attention span when it comes to engaging with
a piece of content. As such, keeping things brief, relevant and authentic will
have the biggest impact.
Visually,
video content that's designed to empower and motivate is best when it comes to
inspiring Generation Z.
MILLENNIAL
Millennial
on the other hand, are far more idealistic, which has led to many taking a more
negative tone with this generation. But as the largest generation, and
currently the most influential on social media, there's far more to them than
they’re given credit for.
GENERATION X
Generation
X are often noted as the forgotten generation, or the "latch key
kids", but this couldn’t be further from the truth. They're the smallest
of all the generations covered, but that certainly doesn’t mean they should be
left behind.
Reportedly, Gen X have the second largest
disposable income after Baby Boomers and are at a stage in their life where
luxury and comfort take precedent. Appealing to this desire using
straightforward, visually engaging content is best.
The most likely generation to share content,
always include a call to action as this will help increase those shares.
BABY BOOMERS
Baby
Boomers are a generation that you’re most likely to avoid when devising your
social media marketing plan.
But with 91% purporting to have a social media
account, this could be detrimental.
Boomers tend to favor more content-heavy
social media platforms like Facebook, avoiding the likes of Twitter (with
only 5% of their users falling into this generation bracket).
A generation with a “can do” attitude, they’re
vocal about what they believe in, much like Millennial, and they like to share
their opinions. Including polls and quizzes in content will appeal to this
desire.
A huge 95% of Boomers will opt for email over
instant messenger, so encouraging newsletter signups will help increase
interaction and build awareness.
Choosing the
right demographic for your marketing campaign is imperative, and building a fan
base for your business doesn’t have to feel like a fruitless task...
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