-
Developing a Strong Social Media Strategy





Developing a strong social media marketing strategy will help boost brand awareness, increase follower-ship, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are few simple tips to help you formulate your social strategy in order to build a stronger presence.

·     BE SOCIAL:  Don't simply share your content and hope people will interact with your business. Be social - it is, after all, called 'social' media. Comment, like and share your follower’s content. When fans respond to your content, highlight them in the comments. You could     also message customers and prospects personally to show appreciation for their support.
·   TEST YOUR RESULTS: When executing your strategy, you need to test your efforts to ensure what you’re doing is actually working, and resonates with your audience. Leveraging a social media management tool like Hoot suite or Buffer will give you access to analytics tools which enable you to get a better understanding of the shares and content which are generating the most engagement - along with those that are not.
This is invaluable information, as you’ll be able to determine which content to focus on and provide your audience with more of what they want.
·  SHARE ENGAGING CONTENT: Sharing valuable content is at the heart of any working inbound marketing strategy - by offering helpful advice, tips, and expertise, you work to position your brand as a leader in your field, which will then attract prospects to your business.
This same concept applies to your social media marketing strategy - the goal is not to solely promote your products but to share value so your followers view your brand as a credible, valuable source that they can turn to for assistance.

·  BE CLEAR ON YOUR TARGET AUDIENCE: Knowing and understanding your target audience is the prerequisite to a working digital marketing strategy. It’s important to know who you’re aiming to reach in your marketing so you can focus your efforts on engaging and connecting with that audience.

·     KNOW YOUR SOCIAL MEDIA GOALS: Every post that you publish and share on your social networks must have a goal, an intent.
Do you want to drive traffic to your website? Are you looking to boost engagement (i.e. Likes, shares, and comments)? Or do you want to build your leads list?
Having a clear goal in mind for each post helps you tailor your content in a way that focuses on meeting it.




Implementing these simple tips will help guide your social media strategy in the right direction, and move your further towards your goal of building brand awareness, gaining followers, boosting engagement, and ultimately, growing your leads.

Comments

Post a Comment

Popular posts from this blog

More Than 180 Million Threats Detected on Windows Devices in 3 Months: Quick Heal

-
Image
            More Than 180 Million Threats Detected on Windows Devices in 3 Months: Quick Heal Global IT security firm Quick Heal Technologies it detected more than 180 million threats on Windows devices of individual and enterprise users between April and June of this year. More than two million malware, 16,000 ransomware, 13,000 cryptomining malware, 141,000 exploits, and 40,488 potentially unwanted applications (PUAs) and adware were detected on a daily basis, according to the quarterly threat report released by Quick Heal Technologies and its enterprise security brand Seqrite.                            "Cyber criminals are at a completely different level than they were a few years ago. They are using novel technologies to drive increasingly-complex attacks and are targeting larger user bases According to data from the report, the Trojan horse families retained its pos...
Read more
-
COMMUNICATION AND ITS CHANGING TRENDS! Cave paintings: The oldest known symbols created for the purpose of communication were  cave paintings , a form of  rock art . Most cave paintings date from 10,000 to 20,000 years ago. Most often,  animals  or hunting scenes were painted. Sometimes hands are there too. Pictogram: A  pictogram  is a  symbol  representing a  concept ,  object , activity, place or event by  illustration. Pictograms were used by various ancient  cultures  all over the world since around 9000 BC. Pigeon post: Pigeon post is the use of homing pigeons to carry messages. Pigeons were effective as messengers due to their natural homing abilities. The pigeons were transported to a destination in cages, where they would be attached with messages, then naturally the pigeon would fly back to its home where the owner could read their mail. Telegraphs: The first telegraphs came in the fo...
Read more

Check This List Before You Buy ecommerce Hosting

-
Image
If you are planning to start online   ecommerce business, this check list will help you to understand basics of web hosting and will make your process easier to choose ecommerce web hosting providers: If you are planning to start online ecommerce business, this check list will help you to understand basics of web hosting and will make your process easier to choose ecommerce web hosting providers: ·          Learn Basics: It is very helpful if you learn basic technical terminology in web hosting buzz. Even if you are totally new in this field or you don’t have interested in learning more. Basic information will help a lot to choose best host providers for your business. Here are few basic terms you should start with: ü   Domain and Hosting ü   DNS and IP address ü   Shared vs. Dedicated Hosting ü   Hosting space and Bandwidth ü   Hosting serve...
Read more