Social Media

Choosing the Right Colors for Your Website The way we see the world and all that surrounds us is densely molded and perceived by color and choosing and selecting the right color schemes for your website is a clever and handy way of attracting visitors so that they browse even more pages on your website. How we value and appreciate colors is delineated by an amalgam of visual and implicit experiences in our everyday life, thus meaning that rules and tips on how to choose the colors of your website aren’t carved in stone and can be changed dramatically depending on your website’s purpose. Designing your website and the way it will be perceived is an individual experience but that does not mean that we can’t provide a few guidelines and tips on how to choose your website color palette depending on a few factors. The end goal is to make sure we end up with a good looking site that carries out the website’s purpose. What’s The Aim with All These Colors? A successful onl...

  Photoshop Plugins for Web Designers Photoshop wasn’t created as a web design tool, but no one bothered telling us web designers that . Here are few plugins to  make Photoshop do to web design   what it’s intended to do to photographs. PHOTOSHOP PROTOTYPING PLUGIN If you created your mock-up in Photoshop, you usually need to rebuild it from scratch when you prototype. Luckily, the prototyping app UXP in solves that problem with a plugin that allows complete integration. You can export your PSDs straight into the collaborative design platform, then add interactions to the mock-up for feedback from all stakeholders and team members. As an added bonus, the platform also preserves all layers for prototyping.   RETINIZE IT Not long from now, we’ll all be working with HD devices. Retinize It lets designers slice and export from certain layers or groups as assets. That’s standard, but this plugin features the option to magnify...

GROW YOUR ONLINE PRESENCE BY USING DIGITAL MARKETING TOOLS In the ever-changing business world, it’s hard to know where and how to invest your time as a small business. It can be especially confusing when you’re new to digital marketing and looking to improve your online presence. As a small business owner, you have more important things to do than to spend your time research digital marketing tools, which seem to be introduced on a weekly basis. Here are our digital marketing tools suggestions… 1.   CRAZY EGG Don’t let t his odd name deter you,  Crazy Egg  is an amazing application that applies overlays to your website pages to show how your visitors interact with each page. From these visuals, you can track what’s working and where there are opportunities for improvement. With this kind of visualization, you can adjust your website content, navigation, and  calls to action  to increase your conversion rate. Crazy Egg helps...

Facebook Launches Creative Tool in Power Editor and the Updated Ads Manager Facebook has a new trick up its sleeve. It’s called “dynamic creative,” and it’s a tool available in Power Editor and the newly updated Ads Manager. Firstly, let me begin by saying that you might not have either  the updated Ads Manager , or the new  dynamic creative tool  that Facebook announced this week. Worry not. You will have the former within the month, and chances are you will also have the latter at the same time. Until that day comes, make sure you’ve familiarized yourself with Facebook’s Power Editor, as the new Ads Manager will be based on the ad-creation logic it uses. Dynamic creative  is a tool that “delivers the best combination of your creative assets,” by finding the best creative combinations of your ads. It does so by taking components like images, videos, titles, descriptions, CTAs, etc. and runs them as different combinations across audiences. Essenti...

New to Social Media Marketing?  Follow These Lessons to Get Started... Useful for beginners in order to maximize the effectiveness of social media efforts. Social media has increasingly become a major player in driving audiences to your brand or cause. So, how does the average organization or brand make the most effective use of these very important channels?     1 POST REGULARLY The more your audience hears from you, the more mind-share and trust you’ll be able to build and hold onto.     2. SHARE AND  RE-TWEET Great way to widen your audience and show that you are the thought leader in your market. 3. DON’T DISCOUNT THE “SMALLER” SOCIAL NETWORKS Test out everything, which includes Instagram, Periscope, Pinterest, Tumblr, Google+, etc. You might be surprised to uncover a new and difference audience that wants to hear from you!   4. MIX IT UP WITH CONTENT FORMATS Make sure that your social media posts (Facebook, Twit...

Ways to Proactively Improve Your Online Reputation   You may love your brand and think it’s amazing, and maybe your girlfriends, your parents, and your dog agree. But none of that matters unless your market is just the guest list for your Thanksgiving dinner. You'd hope your customers feel the same as you do about your brand, but that’s rarely the case. Your brand’s online reputation is constantly evolving and being re-defined by every social media comment, review, and blog post. When someone discovers your business, they make judgments and buying decisions based on this content online. So if you want to stay ahead and keep your business afloat, you need to proactively manage and improve on all the feedback you receive from the internet. As with everything, there are practical steps you can take to proactively improve your online reputation. In this post, we’ll look at five things you can do to make sure your brand is always presented in the bes...

THE HOTTEST VISUAL CONTENT MARKETING TRENDS If you haven't heard, visual content can significantly boost the results of your digital marketing efforts. Info graphics , videos, data visualizations, and other forms of visual content can generate tons of engagement and attract visitors, and links, to your site. More importantly, visuals help tell your story. Visual content can be an incredibly powerful marketing tool, one that helps your target audience remember you – likely better than a 1,000 word text article alone ever could. Are you maximizing your marketing appeal with resonant visuals? This info graphic  from  Whisk Data  looks at what’s trending in visual content marketing for 2017, according to a survey of 300 online marketers from Vintage. 1.    VIDEO: YouTube has become the third most visited website in the world and the second most popular search engine. Video is booming as companies look for ways to integrate business in the...

THE BREAKDOWN OF SOCIAL MEDIA AD COSTS Every social media platform brings something different to the table. This means that not only the structure of your campaigns will be different for each platform, but also the advertising costs and billing options.  With  organic reach on a constant decline , it's critical for most companies (those with a social media budget) to allocate some of their spending for social ads. That means first  developing a paid social plan  and then mastering the skill of buying social media ads. So how does it all come together? Here is a brief guide to help you navigate through the advertising costs of each social media platform.  UNDERSTANDING SOCIAL MEDIA PRICING Each platform offers different billing options that vary according to your goals and the ad unit chosen for the campaign. The most common billing options are listed below:          Cost-per-click (CPC)  - A fairly com...