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New to Social Media Marketing? 
Follow These Lessons to Get Started...


Useful for beginners in order to maximize the effectiveness of social media efforts.


Social media has increasingly become a major player in driving audiences to your brand or cause. So, how does the average organization or brand make the most effective use of these very important channels?

    1 POST REGULARLY
The more your audience hears from you, the more mind-share and trust you’ll be able to build and hold onto.

    2. SHARE AND RE-TWEET

Great way to widen your audience and show that you are the thought leader in your market.
3. DON’T DISCOUNT THE “SMALLER” SOCIAL NETWORKS
Test out everything, which includes Instagram, Periscope, Pinterest, Tumblr, Google+, etc. You might be surprised to uncover a new and difference audience that wants to hear from you!

  4. MIX IT UP WITH CONTENT FORMATS

Make sure that your social media posts (Facebook, Twitter, Pinterest, etc.) are well-branded, and don’t be afraid to use different formats.

  5. LEARN FROM YOUR MISTAKES

Analyze past posts to determine what works consistently and what doesn’t. Refrain from posting content that fails to get significant engagement.

  6. DELIVER RELEVANT CONTENT

Ensure that what your audience hears (and sees) is interesting and fits seamlessly with your brand identity.

  7. POST UNIQUE CONTENT

Try not to curate too much of your social media content, as most likely your target audience has seen it before. If you want to stand out, your content needs to be unique to your brand. Don’t be afraid to re-purpose your content with a new spin or in smaller chunks.

  8. BE A HELPER

Respond on social networks when you have legitimate answers to questions. Be sure to be genuine about wanting to help.


By following these rules you will create an organic audience on social media that grows and helps spread your story well beyond the reach of traditional marketing outlets and techniques.

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