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THE HOTTEST VISUAL CONTENT MARKETING TRENDS



If you haven't heard, visual content can significantly boost the results of your digital marketing efforts. Info graphics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract visitors, and links, to your site.
More importantly, visuals help tell your story. Visual content can be an incredibly powerful marketing tool, one that helps your target audience remember you – likely better than a 1,000 word text article alone ever could.
Are you maximizing your marketing appeal with resonant visuals?
This info graphic from Whisk Data looks at what’s trending in visual content marketing for 2017, according to a survey of 300 online marketers from Vintage.

1.  VIDEO: YouTube has become the third most visited website in the world and the second most popular search engine. Video is booming as companies look for ways to integrate business in their stories.

2.    ANIMATED GIF: More and more brands are using GIF as their Social Media strategy. As compared with photos and videos GIFs are more appealing and more effective in social media strategy and takes less time to create gifs and they are cheaper and easier to make.

3.   REAL-TIME STREAMING: Live videos helps to contain an individual to your brand in real-time, which is even more powerful them well-produced record content. The other benefit of live video is that the production quality isn’t expected to be high, which eases the production process.


4.     INFO GRAPHIC: This is an efficient way of putting together images, text, and design to create a content that tends to be shared across an array of online platforms. In this way the target audience can understand key point’s fasts without reading the detailed text.

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