GROW YOUR ONLINE PRESENCE BY USING
DIGITAL MARKETING TOOLS
In the ever-changing business world, it’s hard to know where and
how to invest your time as a small business. It can be especially confusing
when you’re new to digital marketing and looking to improve your
online presence. As a small business owner, you have more important things to
do than to spend your time research digital marketing tools, which seem to be
introduced on a weekly basis.
Here are our digital
marketing tools suggestions…
1. CRAZY EGG
Don’t let this odd name deter you, Crazy Egg is an amazing application that applies overlays to your
website pages to show how your visitors interact with each page. From these
visuals, you can track what’s working and where there are opportunities for
improvement. With this kind of visualization, you can adjust your website
content, navigation, and calls to action to increase your conversion rate.
Crazy Egg helps grow an online presence as it
shows which areas of your website are performing well and where there's room
for improvement. Keeping your potential customers happy when on your site is a
key to long-term business success.
2. WEBPAGEFX’S READABILITY TOOL
While we’re discussing the content of your website,
WebpageFX’s free readability tool is another
essential digital marketing tool. Simply enter your URL into the search field,
and your page content will be reviewed for complexity. As the average American
adult reads at a 7th to 9th-grade level, keeping your content within that range
can help bolster readership and engagement with your target audience. Use
this tool as a guide to refine your word choice and sentence length.
3. GRAMMARLY
If spelling and grammar are not your favorite
things, then Grammarly is your new best friend. It’s like having a
professional copy editor on staff – but at a seriously reduced
cost. The app automatically checks your writing for grammatical and
spelling errors. What’s amazing is that they also have a Google Chrome extension (a program
installed into Chrome that changes the browser’s functionality), so literally,
everything you type using that browser is reviewed before you push send or
publish.
Even if you love writing, every small
business should use Grammarly as it helps you avoid those embarrassing types in
social posts or email campaigns. As you can imagine, proper spelling and grammar have a
major impact on your online presence - these little details hold serious weight
regarding credibility and trustworthiness. This tool makes writing much easier
as you have a safety net to catch any major errors before publishing any kind
of content.
4. PUSH CREW
What small business isn’t trying to grow the
size of its audience? With Push Crew, you can send push notifications (desktop pop-up
messages that people opt-in to) to your audience even when they’re not on your
website.
While this is a great tool for publicizing
new blog posts, you can use push notifications to inform your audience of new
products, promotions, or business news. It’s an easy way to reach out to
customers and drive traffic to your website.
If your small business is
ready to up the ante on your online presence, these are digital marketing
tools you need. By using one, or all, of these resources, your online
reputation and credibility are sure to soar. Give them a try today.
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