Choosing the Right Colors for Your Website
The way we see the
world and all that surrounds us is densely molded and perceived by color and
choosing and selecting the right color schemes for your website is a clever and
handy way of attracting visitors so that they browse even more pages on your website.
How we value and appreciate colors is delineated by an
amalgam of visual and implicit experiences in our everyday life, thus meaning
that rules and tips on how to choose the colors of your website aren’t carved
in stone and can be changed dramatically depending on your website’s purpose.
Designing your website and the way it will be perceived is an individual
experience but that does not mean that we can’t provide a few guidelines and
tips on how to choose your website color palette depending on a few factors.
The end goal is to make sure we end up with a good looking site that carries
out the website’s purpose.
What’s The Aim with All These Colors?
A successful online engagement depends on visitors and
having the right ones for your website is really important. There is no real
value attracting the wrong kind of audience when the product’s aim is a
different one, and color plays a big role in this.
Demographics
Tones, colors, brightness, hue and contrast appeal will
change depending on the type of public that visits your website. So settling
for the right color pallet is a must. Keep in mind the audience that you want
to attract by correlating visitors gender, age, trade, geographic location and
demographics. Pinpoint your audience as much as possible without leaving anyone
out.
Comfort and Accessibility
Choosing a good
color palette is an important step but that does not mean that it will function
on a website. One of the first things to do is make sure that colors that you
will choose work properly on a website. Green on paper and green on a monitor
or a tiny screen are not the same since the intent and the media used differ
ergo we have to make sure that the scheme that has been chosen helps users and
aids clientele to gain accessibility to our website.
Readability
It may seem
augmented or amplified but the fact that the quantity of people that are
recognized as users with visual disabilities is increasing poses as a good tool
for us. Making your site reachable to all of its audience it’s another main
task. Implementing accessible design and color schemes to your website makes
sure that it boosts readability and perception.
On the image below courtesy of Contrast
Rebellion we can see just a few of the many cases of user’s disability or
difficulties that can be identified along the way when designing a website.
This can help you through setting a more comfortable color for everyone and
make sure text is completely readable.
Color Combination and Themes
There are several
ways to match and combine different hues without losing harmony, and there also
are some usual sets of colors and batches that we can use to make our website pair
a certain theme or topic. Themes schemes of color can be obtained by combining
different colors in a still related specific way
Don’t Spin Your Color Wheels
In short it is
important to choose the right color combinations for your website so that it can
be visually appealing to your target audience and if you keep in mind some of
the basic principles that we covered in this article, choosing the right colors
for your site should be a lot more simpler. As a designer you don’t need to
stress over making the right color decisions playing around with and testing
out different variations can land you on the right combination for your
website. So good luck and choose wisely!
Color is non-verbal communication and we can use this as an
asset and it can give you an edge so that your website can serve its full
purpose. Selecting the proper color for your website can significantly be the
difference between a good and a bad design so we will take a look at some ideas
and concepts on how to proceed when creating the color palette for your website
and how to optimize comfort and readability through the use of color and
contrast.
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