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Ways to Proactively Improve Your Online Reputation


 



You may love your brand and think it’s amazing, and maybe your girlfriends, your parents, and your dog agree. But none of that matters unless your market is just the guest list for your Thanksgiving dinner.
You'd hope your customers feel the same as you do about your brand, but that’s rarely the case.
Your brand’s online reputation is constantly evolving and being re-defined by every social media comment, review, and blog post. When someone discovers your business, they make judgments and buying decisions based on this content online.
So if you want to stay ahead and keep your business afloat, you need to proactively manage and improve on all the feedback you receive from the internet.
As with everything, there are practical steps you can take to proactively improve your online reputation. In this post, we’ll look at five things you can do to make sure your brand is always presented in the best light possible.

1. MONITOR YOUR ONLINE REPUTATION AND PRESENCE

Monitoring your brand online helps you find out what your brand image looks like right now. This is the first step – if you don’t know what’s working and what’s not, its tough work trying to improve anything.
What you monitor depends on where your brand is present. Do people talk about you on social media, on forums, or on review sites like Trip Advisor or Amazon?

2. HAVE AN ONLINE REVIEW STRATEGY

Online reviews are becoming omnipresent - they're the first thing people see when Googling your business.
To improve your online reputation, you need to have a solid strategy for managing your online reviews.
Most of the time, people don’t bother leaving you reviews - unless they’re super mad and can’t wait to vent online and ask all their friends to do the same. You don’t want to just leave your online reputation in the hands of these angry customers.

3. WORK WITH INFLUENCERS WITH GREAT ONLINE REPUTATION

Influencer marketing has been a key industry trend for a while now. In the B2C world, big brands generate significant ROI with beauty and fashion bloggers, and the B2B world loves to hear from experts and industry influencers who’ve made it.
Working with great influencers boosts your online reputation in these three ways:
·      It expands your reach - 'I haven’t heard of you, but I’ve heard of them'
·      It gives you credibility - 'I don’t know you or your brand, but I trust them'
·      It allows for cross-promotion - 'I like them, maybe I’ll like you, too'
Knowing this, when we started our video marketing campaign, we decided to bring B2B marketing influencers in our videos.

4. BE CONSISTENT AND DELIVER ON YOUR PROMISES

As with any human relationships, living up to your word and being consistent in all areas of your communication with your customers is essential to building a great online reputation.

5. TRACK YOUR COMPETITORS’ ONLINE REPUTATION AND STRATEGIES

Your online reputation is always going to be relative to your competitors’.
Do people like you or them more? Why do your competitors’ customers prefer them over you? What are people saying when they compare your two brands?
This is all crucial information that will help you improve your own reputation online.
But the best benefit of monitoring competitors is that you can avoid a lot of mistakes. Either you see something they’re doing right and can implement it before you miss out any more, or you can learn from someone else’s mistakes.
Then there’s the added benefit of being able to reverse engineer their marketing strategies based on what content they put out. From engagement to SEO and content – it’s all public, you just need the tools to find it easily.

YEARS TO BUILD, SECONDS TO TARNISH

Your online reputation is like a relationship - except it’s a relationship you have with hundreds and thousands of people. It’s definitely trickier to manage than a normal human relationship, but the principles remain the same.

Be conscious of what people think of you, reflect on their feedback to improve yourself, observe what the others are doing, stay with good company, and be honest and reliable. It may not be easy, but it’s simple.

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