Top 10 Advanced Car Technologies by 2020
Attending CES and the
Detroit auto show over the past two weeks has my brain awash in future
technology. Mercedes-Benz showed off its fully autonomous F015 Luxury in Motion
concept car in Las Vegas, while Buick,Hyundai, Infiniti and Volkswagen all had concepts sporting advanced features in
Motown. Many of these technologies are a ways off, but others are just
around the corner, or even entering showrooms right now. The rate at which
technology is changing personal transportation accelerates every year, which
can make predicting the arrival of future car tech a dicey proposition.
Even more compelling is the increasing priority we're seeing consumers place on
automotive technology during their shopping process at Kelley Blue Book. This had me wondering -- what automotive
technologies will go from science fiction to commonplace in just the next 5
years. I've listed these below in an effort to identify the top 10
advanced car technologies we'll see in showrooms by 2020.
1. Autonomous Vehicle --
Let's just get this one out of the way. Note I didn't say fully autonomous
vehicle. Why? Because it will take more than 5 years before a car can drive
anywhere, at all times, without human oversight. But by 2020 we'll have cars
capable of being fully autonomous in certain circumstances, most likely rural
interstates with minimal variables (and no inclement weather). Think early days
of cruise control.
2. Driver Override Systems --
This relates to autonomous technology, but it's different because it's the car
actively disregarding your commands and making its own decisions. We've already
got cars that will stop if you fail to apply the brakes. But by 2020 cars
will apply the brakes even if the driver has the gas pedal floored. The
rapid increase in sensor technology will force a shift in priority, giving the
car final say -- not you.
3. Bio metric Vehicle Access -- The
switch we've seen in recent years from keys to key less entry and start will be
followed by a switch to key-fob-less entry and start. You'll be able to
unlock and start your car without anything more than your fingerprint (or maybe
your eyeball, but fingerprint readers are more likely than retina scanners).
Sound a lot like the latest form of cell phone security? It should,
because it's exactly the same concept.
4. Comprehensive Vehicle Tracking --
Insurance companies, and some state governments, are already talking about fees
based on how many miles a person drives. By 2020 insurance companies will offer
a reduced rate for drivers that agree to full tracking of their behavior. I'm
hopeful this technology remains voluntary, but do I foresee a likely future
where insurance companies will require comprehensive
driver tracking? Sadly, yes.
5. Active Window Displays --
Head-Up Display (HUD) technology has come a long way from the dim, washed out
green digits some cars projected on their windshields 20 years ago. But as
good as HUD is in 2015, by 2020 we'll see active glass capable of displaying
vibrant images. Imagine a navigation system that actually highlights the
next turn (as seen from your perspective, through the windshield) as you
approach it.
6. Remote Vehicle Shutdown --
This technology already exists, with On Star leveraging it regularly. In
recent years the telematics company has shut down hundreds of stolen cars,
ending police chases quickly and with little drama (though most
drivers still don't know it can be done, even drivers with
On Star...). By 2020 remote vehicle shutdown will enter the social
consciousness, negatively impacting nightly news ratings everywhere.
7. Active Health Monitoring -- Ford Motor F -0.4%Company has
previewed the idea of seat belt or steering wheel sensors that track vital
statistics, though the rapid development of wearable technology means most cars
will just wireless pair with these devices (think cell phone for your body).
Combine this with basic autonomous technology and you've got a car that
can pull over and call paramedics when the driver has a heart attack.
8. Four-Cylinder Super car --
Ford just showed an all-new GT super car using a twin-turbo V6. While it may rub
traditional performance enthusiasts the wrong way, a lightweight V6 making over
600 horsepower will offer world-beating performance, especially if it's got a
light, carbon-fiber body to pull around. By 2020 we'll see the first
full-fledged, 200-plus mph super car with a four-cylinder engine (cubic inches
be damned).
9. Smart/Personalized In-Car Marketing --
You're already getting Facebook, Twitter and Gmail ads based on your behavior.
By 2020 the average car will be fully connected to the internet,
meaning your vehicle will provide marketers with a powerful set of
metrics to customize their message. Hopefully
these will manifest as an opt-in feature, but get ready for
personalized, location-based ads in your car's display.
10. Reconfigurable Body Panels -- The
small SUV category is seeing increased demand these days, while
truck sales grow by leaps and bounds. What if you could have
both vehicle types in one car? Imagine an SUV with lightweight body panels and
advanced motors that retract the roof and side glass into the lower body
panels. Now throw in Chrysler minivan stow-and-go seat design and BAM! A
truck and SUV
in one vehicle. It could happen.
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