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 Build Customer Loyalty and Get Positive 

Feedback for Your App




If you want your app to be successful you need to get to the top of a target app store search – either App Store for iOS or Google Play for Android. The main rule is simple – the more reviews you have and the higher your app is rated by users, the closer to the top you’ll get.
Building customer loyalty is a crucial thing to do as well. Loyal customers are much more than just users. You have to do everything possible to build customer loyalty and then maintain it later on.

UNDERSTAND CUSTOMER EXPECTATIONS

So how do you get positive reviews for a mobile app? Well, there’s a lot of things to consider if your goal is to get some awesome feedback. However, the most important detail you should keep in mind is a strikingly obvious one.
If you want your users to be satisfied with the app you have to make sure they get what they want. For that to happen you need to understand your customers’ expectations based on their needs.
In order to achieve that you need to first define the kind of customer market you are targeting. Once you’ve done that you can figure out what sort of people are going to use your app.

Why people uninstall mobile apps?

A lot of readers might’ve skipped all the text just to get to this paragraph. This is by all means a crucial question for all developers out there. Well, there’s lots and lots of reasons why people might get rid of your app. Let’s list the most common ones.

§Utility & UX

These are the kind of reasons connected with the app’s main functions as well as the user experience. Your app risks to be recycled if it:
Ø   Doesn’t do what user expects it to do
Ø   Only works properly sometimes, isn’t consistent
Ø   Makes awful first impression
Ø   Has extremely unusual and inconvenient UX
Ø   Has no offline mode
Ø   Doesn’t allow customization
Ø   Has too many ads
Ø   Forces updates on users

§  Performance

Obviously, the following reasons are related to the way apps perform. Your app might get thrown into a garbage can if it:
Ø   Uses too much resources (CPU, RAM, network), therefore drains the battery
Ø   Uses too much storage and/or doesn’t allow moving itself to an SD card.
Ø   Works slowly
Ø   Takes too long to launch and set up


Think how to encourage your Customers

We all like getting rewards. It makes us wanna do the same thing in order to get rewarded again. That’s our nature. Why not use it to build mobile app customer loyalty and get some positive feedback?
A great way to encourage users would be incentive's them. Suppose, you have some in-app currency or items. You can offer some of that stuff for free if users give you a review. This is a win-win situation. Offer something for free – get a good review.
There are a lot of different kinds of apps and you probably know better what is the best way to integrate encouraging system into your own app. Just go ahead and try it. You might be surprised by the increase in number of positive reviews.


Conclusion
If we had to squeeze the article and extract its very essence into one single sentence it would go like that: “If you want to get good reviews and build customer loyalty, think of your users first”.

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