Social Media

STEPPING STONE IN MAKING INDIA DIGITAL – E-LEARNING "Successful e-learning depends on the self-motivation of individuals to study effectively" Traditional classrooms are being replaced by interactive whiteboards with projectors and speakers all over the country. The computer-based and Internet-based method of learning means that new technology is being introduced enhance learning. Various public and private sector players are now looking to transform education with e-learning and free schools from their rigid teaching methodologies. They are also ensuring that students from even the most remote pockets of the country have access to stellar 21st century education. Advantages of e-learning: 1. E-learning ensures a consistent, high-quality academic delivery that is not dependent on the availability of teachers or their skill set. In fact, over time, e-learning will enable them to raise their game and become better teachers. 2. With e-learning, even the most di...

3 Ways A TENACIOUS SOCIAL MEDIA STRATEGY CAN HELP YOUR SEO EFFORTS There has been a ton of back and forth about how  social media marketing impacts SEO  and whether social profiles and posts can positively affect organic search rankings and visibility. Google’s former distinguished engineer refuted the idea that social signals were part of the ranking algorithm, the debate regarding the importance of social media to SEO has only continued in our industry. Google, more than Bing, denies that Facebook and Twitter posts and popularity are direct search ranking factors. “The correlation between social signals and ranking position is extremely high, and the number of social signals per landing page has remained constant when compared to with the values from last year’s whitepaper. … The top-ranked websites in Google’s rankings displays vastly more social signals than all other pages…. This is primarily due to the overlap between brand websites performing strongly in s...

​ Is Snapchat Worth the Headache? Snapchat is a monster. According to the social media giant, over  166 million  people use the app every day to connect with their friends and explore curated content from top publishers. Snapchat users also spend an average of  30 minutes  on the platform daily. Probably the most mind-boggling stat is that Snapchat reaches 45% of all 18 to 24 year old social media users in the U.S, according to e- Marketer . So shouldn’t advertisers be running to the platform? They haven’t, and Snapchat’s recent financial woes reflect that: After  filing for their IPO  in February, they missed their Q1 target of $158 million, with reported revenues of just $149.6 million. Taking into account that $149.6 million in revenue, Snap reported a net loss of more than $2.2 billion. After their Q1 report, stock in Snapchat's parent company Snap Inc. plummeted some 23% in after-hours trading, declining to $17.6...

What is Content Marketing & Inbound Marketing? Content marketing means different things to different marketing teams. What is Content Marketing? In the broadest sense, content marketing is using content to market products and services. Content can be designed for online use, such as blog posts, infographics, videos, and SlideShares. Content can also be designed for offline brochures and print media. When most people say 'content marketing', they're thinking of content that's created for online use to drive website traffic for marketing. Sometimes it goes a little further extending into downloadable content offers such as whitepapers or ebooks.  Many inbound marketing agencies - ours included - do content marketing projects for their clients. We create great content that's optimized for SEO, targeted to the correct audience, visually compelling, and highly shareable. That content then gets plugged into an inbound marketing proce...

Time-Saving Social Media Tips You Should Start Using Social media can be a time consuming effort, though it doesn’t have to be. There are plenty of ways you can save time on your social media effort. All it takes is a little creativity, a little organization and some great social media tools. So, let’s take a look. 1. Utilize a social media management system when posting Automating the social media posting that you do is one of the most important  techniques you can take advantage of.  With all of the various social media platforms that are out there, you should post to each of the platforms.  2. Limit Yourself to Two To Three Platforms Target a few platforms and master them, instead of just dabbling in many of them.  These days social media is quite complex.  Every platform comes with more features now, and there is a steeper learning curve. 3. Set Brand Alerts Up If you’d like to closely monitor how, where and when our brand gets mentione...

    Navigating the Social Ecosystem “There are three qualities that every individual must have to achieve success: a Monk’s patience, a Warrior’s courage, a Child’s imagination.   Social startups aim to address not only the various problems which plague the country, but also provide employment and support women empowerment.   While the social sector is experiencing growth every day, there are several incubators that mentor and advise the younger venture’s to manage manpower, resources, and act as knowledge hubs. Few of them include UnLtd India, Villgro, Deshpande Foundation, IKP Knowledge Park, Center for Innovation, Incubation and Entrepreneurship, among others. And more importantly, they help navigate the key challenge faced by this crucial sector, i.e. funding. A thriving social startups ecosystem, apart from addressing its own solutions, is contributing to employment generation. Almost...